The Board of Cricket Control of India (BCCI) is in complete fix. With anti-China sentiment growing, the pressure on BCCI is growing to call off the China connect. On Friday, BCCI under possible government pressure and public outcry tweeted that it “has convened a meeting” to review its various sponsorship deals. InsideSport reached out to 2 IPL Governing Council members and none of them has an idea when the teleconference among its governing council members is scheduled for.
When asked, whether the IPL-VIVO deal will be called off ? InsideSport got this reply from one of the BCCI official.
“Let’s say we call off VIVO deal with IPL. In these difficult times who will replace VIVO, who will give us the same value of 440 Cr. In this market, no one else can pay these amounts”, said the BCCI source.
The BCCI source further added, everyone should understand that the Chinese connect will not end with VIVO.
“We do have other BCCI sponsorships that has some connect with Chinese companies. How far we can go to end this? Chinese brands advertise big on television and on all cricket properties. How that can be stopped ? We don’t have any authority to do that. Our Contracts with Star India does not have any clause to suspend such advertising”
InsideSport tried reaching out to the broadcasters of IPL 2020 as well but did not get any response on the issue from Star India.
BCCI Official : Chinese advertisers spend big on IPL & Other BCCI Cricket events
Other than the BCCI’s direct connect, Chinese advertisers spend big on on-air advertising around IPL and other BCCI events. According to an estimate, on IPL 2019 alone advertisers with Chinese connect spent in a range of 500 Cr with Star India. Let’s take the case of VIVO itself. VIVO other than paying 440 Cr for title sponsorship of IPL pledges huge amount with Star as well on the on-air advertising.
– VIVO’S on air advertising and dealer engagements and offers is estimated to be around ₹150 crore during the two-month event.
– OPPO the other Chinese mobile handset player was the Co-Presenting partner with Star on IPL. They are also the ICC sponsor and the next T20 World Cup is scheduled in India, will they be stopped to advertising in India during the World Cup
– Smartphones as category spends 1200-1300 Cr annually on various Cricket tournaments broadcasted in India.
– Byju’s is BCCI’s team sponsor and is backed by one of the biggest Chinese fund – Tencent Holdings. According to estimates their annual spending on cricket is round about 300 Cr
– DreamXI / PayTM – both have Chinese connect. Both are connected with BCCI, both spend above 120-150 Cr on Cricket annually.
Leave aside BCCI, can the sport of Cricket commercially survive and thrive without the backing of these big advertisers. Answer would be straight – NO.