The Board of Cricket Control of India (BCCI) is still clueless on the proposed Indian Premier League’s (IPL 2020) Governing Council meeting to review the sponsorship contracts with the Chinese companies. InsideSport reached out to both IPL GC Chairman Brijesh Patel and BCCI’S treasurer Arun Dhummal but did not get any straightforward answers on the issue.
According to the BCCI’s treasurer, “We still have lot of pending issues to decide on IPL 2020, we are yet to decide on the IPL GC Meeting date on the matter of Chinese Sponsors. We don’t have a date as yet, but we will discuss all the concerned issues together”.
No one in BCCI has any clue on the IPL GC Meeting
It is worth noting that on 19th June amid public outcry against China and probable political pressure, BCCI had declared on the twitter handle of IPL that GC meeting will be called next week to review the Chinese sponsorships.
“Taking note of the border skirmish that resulted in the martyrdom of our brave jawans, the IPL Governing Council has convened a meeting next week to review IPL’s various sponsorship deals,” stated IPL.
But even after two weeks no one has a clue about the said meeting.
“See lot of things need to fall in place before IPL GC meeting is called. We need to hear from ICC as well on the T20 World Cup” said, Dhummal.
InsideSport also reached out to IPL GC Chairman on his take on the matter, but he refused to speak and did not answer the calls.
BCCI’s Chinese Connect
IPL’s relationships with VIVO is not the only Chinese connect which BCCI has. Other than the BCCI’s direct connect, Chinese advertisers spend big on on-air advertising around IPL and other BCCI events. According to an estimate, on IPL 2019 alone advertisers with Chinese connect spent in a range of 500 Cr with Star India. Let’s take the case of VIVO itself. VIVO other than paying 440 Cr for title sponsorship of IPL pledges huge amount with Star as well on the on-air advertising.
– VIVO’S on air advertising and dealer engagements and offers is estimated to be around ₹150 crore during the two-month event.
– OPPO the other Chinese mobile handset player was the Co-Presenting partner with Star on IPL. They are also the ICC sponsor and the next T20 World Cup is scheduled in India, will they be stopped to advertising in India during the World Cup
– Smartphones as category spends 1200-1300 Cr annually on various Cricket tournaments broadcasted in India.
– Byju’s is BCCI’s team sponsor and is backed by one of the biggest Chinese fund – Tencent Holdings. According to estimates their annual spending on cricket is round about 300 Cr
– DreamXI / PayTM – both have Chinese connect. Both are connected with BCCI, both spend above 120-150 Cr on Cricket annually.