Online food and grocery store, Bigbasket will be the official online grocery partner for the Rajasthan Royals during the 2020 season of Indian Premier League. With the tagline Har Din Sasta, the objective of this association will be to focus on affordability and quality while accessing a whole new set of customers.
According to the company, Bigbasket’s association with Rajasthan Royals will enable it to capture the market further drawing on the affordability aspect. Aimed at capturing the interest of the Rajasthan Royals fans, BigBasket will launch campaigns that will be held on the team’s game days.
Vipul Parekh, chief marketing officer and chief financial officer, BigBasket, said, “This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”
Jake Lush McCrum, chief operating officer, Rajasthan Royals, said, “We are delighted to secure BigBasket as one of our leading partners for IPL 2020. Bigbasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR.”