IPL 2020 : IPL dream team stars in Dream11’s new IPL campaign ‘Yen Apna Game Hai’

India’s number 1 fantasy sport company Dream11 is spending bomb this season of Indian Premier League. According to InsideSport’s estimates Dream11’s investments in IPL will cross 500 Cr. Now the title sponsors of IPL 2020 has released their new IPL campaign starring virtually the dream team of the world’s most lucrative league.

The campaign is called “Yeh Apna Game hai” and features Chennai Super Kings’ skipper MS Dhoni, Mumbai Indians’ captain Rohit Sharma, pacer Jasprit Bumrah and all-rounder Hardik Pandya.

Not only this, Delhi Capitals’ & India’s swashbuckling opener Shikhar Dhawan and Rishabh Pant also stars in the campaign.

Team India and Royal Challengers Bangalore captain Virat Kohli is the only one missing from the action.

https://www.youtube.com/watch?time_continue=45&v=4rEekXHvwK0&feature=emb_logo

The campaign according to the media agency will now be released on mass media platforms.

Rohit Sharma took to his Twitter account to share the new Dream11 campaign. The ‘Hitman’ got nostalgic as he wrote about missing the days when he was not known as the Indian cricket team’s opening batsman, but was just another person playing gully cricket in the streets of Mumbai. The Mumbai Indians captain also credited his success to gully cricket. The whole campaign revolves around while one cannot play gully cricket due to the social distancing norms, fans can play Dream11 in the meantime.

BIGGEST SPENDER 1 in IPL 2020
IPL 2020 : Dream11’s investment in the league to cross 500 Cr

IPL title sponsor Dream11 without any doubt will be the most visible brand of IPL 2020. The brand has pledged more than 500 Cr on IPL 2020 and related activities.

– Dream11 first bought the title sponsorship of the league for 222Cr.
Dream11’s commitment as CoPresenting partner with IPL live broadcast on Star Sports will be in the range of 120-130 Cr according to the informed sources.
– Dream11 is also the CoPresenting partner of IPL 2020 Live Streaming on Disney+ Hotstar
– Other than this, Dream11 also have confirmed sponsorship deals in place with 6 IPL franchises for the IPL 13.

All of these deals put together, Dream11’s advertising investments on IPL 2020 is all set to cross astronomical figure of 500Cr.