Shah Rukh Khan’s team Kolkata Knight Riders has locked another sponsorship partnership for the 13th edition of the league (IPL 2020).
Indian ayurvedic beauty products company Medimix will be KKR’s Official SkinFit and Hygiene Partner of for the team in IPL 2020. The team’s trouser will feature the logo of Medimix in all the 14 matches this season.
Medimix will be taking up hygiene and health of the cricketers and fans as a matter of primary concern and will be supporting the Kolkata Knight Riders team by providing hand hygiene products from their recently launched Hand washes and Hand sanitizers range. The brand will be providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.
Commenting on the same Pradeep Cholayil, Chairman & Managing Director of Cholayil Private Limited said: “We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following power of KKR as a team. Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”
Speaking of the partnership, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”