IPL 2020 : One day before the D-Day, Patanjali chickens out from IPL 2020 title sponsorship race

Just one day before the D-Day to decide the title sponsor of the 13th edition of the Indian Premier League, the loudest of the suitor seems to have chickened out. 
After publicly declaring, that ‘they are actively considering the IPL 2020 sponsorship’, Yoga guru Ramdev and Patanjali Ayurveda has now made a complete U-Turn on pitching for the sponsorship tomorrow. 
 
Refuting the claim that Patanjali has made a bid for IPL title sponsorship at Patanjali Yogpeeth in Haridwar, Ramdev told HT “it is too early to talk about it as Patanjali will only come to the forefront (for IPL title sponsorship) if other Indian corporate houses don’t make any bid for the IPL title sponsorship”.
 

The homegrown FMCG brand Patanjali were the first brand in the country to openly declare that they will be bidding for the title sponsorship of the Indian Premier League (IPL 2020)

“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala had told the media, adding Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI).

But according to Ramdev, no paper work or financial assessment has been done from Patanjali side regarding IPL title sponsorship. “Patanjali will only make bid when no other Indian company comes out or is in the fray for IPL title sponsorship deal,”

IPL 2020 : Tata Sons stays favorites to win the IPL 2020 Title Sponsorship race

Despite of Patanjali’s antics, the BCCI need not worry. As the Indian Board and IPL 2020 is set to get a helping hand from one of the biggest and the most credible business house of the country on Tuesday. 
 
Tata Sons is the favorite and almost certain to walk away with the IPL 2020 Title sponsorship. As reported by InsideSport earlier on Friday, though 5 companies have given their expression of interest, Tata Sons is likely to win the race hands down against the others on the back of not only money power but because of being the biggest home-grown brand. 
 
Besides Tata Sons, Indian cricket jersey sponsor Byju’s, Reliance Jio, Dream11 and Unacademy have submitted the Expression of Interest. 
 
The final announcement of the IPL 2020 Title Sponsor will be made on Tuesday, 18th August. 
 
BCCI had clearly mentioned in the IPL 2020’s Invitation for Expression of Interest, that IPL Sponsorship will not only be awarded to the highest bidder but it will also depend on other relevant factors. 
 
it is clarified that BCCI shall not be obliged to award the Rights to the third party which indicates willingness to pay the highest fees in the course of discussions/ negotiations with BCCI after submitting an EOI. BCCI’s decision in this regard will also depend on a number of other relevant factors, including but not limited to, the manner in which the third party intends to exploit the Rights and the potential impact of the same on brand IPL as also the fan/ viewer experience, which will be examined/ evaluated by BCCI in the course of discussions/ negotiations with interested third parties who submit an EOI”.
 
The said clause will make Tata Sons the favorite to win the IPL 2020 title race as Reliance Jio who could have been the challenger as another big home-grown brand is unlikely to put in a number. 
 
Another reason which can tilt things in favor of Tata Sons is their imagery and pedigree of supporting Indian Sports. Tata Group companies are already supporting sports like Indian Wrestling, Football and Tennis. 
 
IPL 2020 : Check the chances of all the contenders ? 

IPL’s title sponsorship for the 2020 season went up for grabs after Chinese mobile phone makers VIVO’s 440 Cr contract was ‘mutually’ suspended in wake of Anti-Chinese sentiment. According to the sources TATA SONS currently fits the bill completely. Also it is worth noting that the group company TATA Motors are already one of the central sponsors of IPL.

Tata Motors are already paying in a range of 42-45 Cr for the Central Sponsorship. According to the reliable sources, Tata Sons is ready to shell out 250-275Cr for the IPL 2020 title.

Can anyone else challenge TATA Sons for IPL 2020 Sponsorships ?
 
– Amazon, Coke – InsideSport can confirm the names which were earlier floated as potential contenders but both  have not even submitted EOI’S. 
 
– Reliance JIO – Unlikely to put in a number
 
Patanjali – Just a floater
 
– Byju’s – At this stage with Anti-China sentiment still prevailing, BCCI will be unwilling to grant sponsorship right to anyone who has even iota of chance to generate controversy. 
 
– Unacademy – It is unlikely that the newly emerged ed-tech company will shell out the kind of amounts which Tata Sons are ready to pay out. They have also thrown their hat to be the IPL 2020 associate partner and BCCI may finally grant them the status. 
 
– Dream 11 – In the same boat as Byju’s