In the Dream11 IPL 2020, Virat Kohli’s Royal Challengers Bangalore will take on Rajasthan Royals on Saturday afternoon. Along with the IPL games, the RCB captain Virat Kohli is also very active on the endorsement field as he has launched a new TVC with Blue Star Limited. The new advertising campaign has been launched for a new range ACs with Virus Deactivation Technology (VDT) starring the brand ambassador, Virat Kohli.
The campaign is live and is running successfully across India. While the print advertisements capture Virat making a strong statement to “deactivate microbes and viruses,” the TV commercials tell the story of why he is so relaxed at home. Apart from print and TV, the campaign will roll out on platforms such as OOH, digital, dealership collaterals and other key touch-points.
B Thiagarajan, Managing Director, Blue Star Limited, said, “The new normal demands new ways of living with focus on an individual’s safety and wellbeing being paramount. Our new and innovative range of products and solutions with VDT deactivates microbes and viruses, when air passes through these systems, thereby providing additional protection to our consumers inside air-conditioned spaces.”
Also Read: RR vs RCB live score Updates
Adding insights about the storytelling behind the film, Robby Mathew, Chief Creative Officer, FCB Interface, says, “When you have an AC with phenomenal powers, why beat around the bush? Say it as it is. And the film, starring Virat, does just that.”