Logistics company Dubai Ports (DP) World that has partnered with Royal Challengers Bangalore for the current Indian Premier League season, has rolled a film to show the association. RCB & DP World has got into 3 year partnership and is currently spotted on the Back Jersey of RCB squad in IPL 2020
Conceptualised by Dubai-based Déjà Vu, the film shows how DP World looks to deliver dreams for customers just like RCB’s AB de Villiers, Dale Steyn and Virat Kohli for the team’s fans.
The film aims to humanise logistics, and establish its importance in our lives, says a statement. It was published on 6 October.
IPL 2020 : RCB signs with DP Global who also sponsors team Renault in Formula 1
One of the world’s biggest logistic company DP World also sponsors Formula 1 Renault team and various other World Golf events.
DP World will be the Global Logistics Partner of the Royal Challengers Bangalore having signed a long-term partnership agreement with the IPL team.
Under the terms of the partnership, Kohli’s team will spot DP World logo on their BACK JERSEYS during the IPL 2020.
According to the spokesperson of DP World,
“The 2020 edition of the IPL has had to overcome several unique logistics challenges, with the tournament moving from its traditional home in India to the UAE. Under the partnership, DP World has been on hand to make sure the team and its players have the kit and equipment they need to compete for the trophy.
This relationship reinforces DP World’s ongoing investment and commitment to the Indian sub-continent, which is undergoing a major transformation in its supply chains through digital advancements and the rise of e-commerce. DP World has the right digital capabilities, and an established network of local ports and facilities, to support this growth”.The partnership also highlights DP World’s capabilities in the business of sport, which not only includes moving the cargo and infrastructure required to deliver major global sporting events, but also transporting consumer sporting goods traded across global markets.
DP World is also the Global Logistics Partner and Title Partner of the Renault Formula 1 Team, which will become the Renault DP World F1 Team from the 2021 season.
Company also has sponsored various global golf events and properties like DP World Tour Championships, European Tour events and others. One of the most prominent name of the world golf, Ian Poulter is the global brand ambassador of the company.
IPL 2020 Sponsors for Royal Challengers Bangalore
Other than DP World, RCB’s Title Sponsor is Muthoot Fincorp while Max Life Insurance is their official Life Insurance Partner and also Apparel Partner for the upcoming edition.
The other brands associated with the franchise are–Myntra, Jio, Exide, Nuvoco, Astral Pipes and Balkrishna Industries Ltd (BKT)