The former Indian captain Sourav Ganguly while batting for India has taken many a fast bowlers on his chin. And he keeps the same approach while being the president of the Board of Control for Cricket in India (BCCI). The Indian board is currently going through a mini financial crisis in regard to IPL 2020 as Chinese mobile phone maker VIVO pulled out of its commitment as title sponsor of the league. But Ganguly says BCCI is unperturbed by this crisis and the organization’s foundation is extremely strong to take on any issue.
“I would not call it a financial crisis. It’s a little bit of a blip and the only way you can do (overcome) that is by being professionally strong over a period of time. Big things don’t come overnight, big things don’t go away overnight. Preparation for a long period of time gets you ready for losses, and success,” Ganguly said in a webinar organised by S. Chand on Saturday.
The BCCI is yet to zero in on a replacement for VIVO but according to the BCCI president soon they will find a way around the issue.
“BCCI is a strong foundation. The game, the administrators in the past have made it so strong that the BCCI is able to handle all these blips,” he said.
IPL 2020 : Who can be contenders for the TITLE Sponsorship of IPL 2020 ?
It has been learnt that BCCI has sent SOS to various other corporate houses but none of them have shown any serious interest for now.
BCCI is also reaching out to its existing partners PayTM (BCCI’s Home Series Sponsor), Byju’s (Indian Team Jersey Partners) and also some of the IPL associate partners (Tata Motors, Dream11 and others) to check if they would be interested in the IPL 2020 title partnership. But they have received less than encouraging response from most of the parties.
BCCI is facing another hitch of sorts. The board faced severe backlash owing to the Anti-China sentiment due to which they have already lost VIVO as the title sponsor of the league. The apprehension doing the rounds behind BCCI’s corridors is, will board face flak one more time courtesy anti-China wave if they get any company on board for IPL 2020 with the Chinese investments. Byju’s, PayTM and Dream11 are all Indian grown businesses but on the back of Chinese investments.
“All of these companies are BCCI’s partners. They are Indian entities but we are little concerned about very strong Anti-China undercurrent. We don’t want to speculate on how people will react if any of them come on board”, said one of the BCCI official.
Outside of these names, Amazon is the only one who has wherewithal to ride the occasion. Amazon spends very big on advertising during the festive sales – will they ride the bait ? Difficult to predict the future but what InsideSport can confirm is that the brand has shown some interest but is yet to make any definitive plans for such a huge investment. Unacademy, Coke are some of the rank outsiders whose names are also doing the rounds.
For more details on the BCCI’S IPL 2020 TITLE Sponsorship HUNT – Click the below link