The official broadcaster of the Indian Premier League (IPL 2020) Star India can breathe little easy. With almost three weeks to IPL 2020, Star India has finally roped in 3 Co-Presenting partners for the 13th edition of the league.
Amazon, PhonePe and Dream11
have reportedly taken 3 of the 4 Co-Presenting partnership slots for the Live Broadcast. As reported earlier, Chinese mobile handset company OPPO had committed earlier to the 4th slot in the month of March but they are yet to confirm the advertising deal in the wake of anti-Chinese sentiment currently prevailing in the country.
Each Co-Presenting partners shell out 130-140Cr and Associate packages have been kept in the range of 70-80Cr according to the information available with InsideSport.
Other than the Co-Presenting partners, Star India is also either on the verge of closures or have closed deals with ITC Foods, Polycab, Asian Paints, Coca Cola, MRF, Mondolez and Kamala Pasand.
As per some estimates, the IPL broadcasters has already sold 45-50% of the total available inventory with these deals.
IPL 2020 : Unacademy checks in as IPL 2020 sponsor after Future Group checked out
Meanwhile, there is some good news for the BCCI as well. According to the information available with InsideSport, after the pull out of Future Group, Ed-tech company Unacademy has officially singed up with the BCCI as the IPL central sponsor.
Unacademy has signed for 3 year as IPL central sponsor and will shell out in the range of 120-130 Cr for the period. The official announcement in this regard will be made soon.
“The deal with Unacademy is completed for 3 years. We will make the official announcement soon”, confirmed the BCCI official to InsideSport.
It is worth noting that after the pull-out of Future Group and graduation of Dream11 as title sponsor of IPL 2020, BCCI were left with two vacant slots for the associate sponsors of the league.
Now with Unacademy filling up the first slot, BCCI is in talks with the Credit Card payment company CRED for the second slot.
IPL 2020 : BCCI’s revenues from Central Sponsorships down by 40% at this stage
As per the informational available with InsideSport, BCCI made 618 Cr from the IPL 2019 Central Sponsorships.
1 – Title Sponsor – VIVO – 440 Cr
3 – Official Partners – Tata Motors, FBB & Dream 11 – 120 Cr
1 – Umpire Sponsor – PAYTM – 28Cr
1 – Strategic Timeout Partner – CEAT – 30Cr
Total Central Sponsorship Revenues in IPL 2019 – 618 Cr
In comparison IPL 2020 Central Sponsorship values are currently down by 40%. Not only the IPL Title Sponsorship values are down by 50% but also the slots vacant by Dream11 and Future Group is posing problems for the BCCI.
1 – Title Sponsor – Dream11 – 222 Cr
2 – Official Partners – Tata Motors, Unacademy – 80 Cr
3 – Umpire Partner – 28Cr
4 – Strategic Timeout partner – 30 Cr
Total Central Sponsorship Revenues in IPL 2020 – 360 Cr at this stage.