Coolwinks is out. Indian Premier League franchisee Sunrisers Hyderabad has cemented its title sponsorship a leading cement brand.
Sunrisers Hyderabad have announce JK Lakshmi Cement Ltd, a leading cement company in the country, as their title sponsors of the Indian Premier League Season 13.
Speaking on the association, Dr Shailendra Chouksey, whole-time Director of JK Lakshmi Cement Ltd said, ‘’Both brands are known for the tenacious attitude, consistent performance, inherent strengths such as discipline & dedication and out of box thinking. Both the brands have a unflinching belief in Team Spirit which is hallmark of their persona both on and off the field. Team Sunrisers is well balanced in all departments of game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”
SRH CEO K Shanmugham, “We are pleased to welcome JK Lakshmi Cement as the title sponsor with Sunrisers Hyderabad for the forthcoming season of the Indian Premier League. JK Lakshmi Cement is a part of prestigious JK Organisation. With a legacy of over 135 years, the brand enjoys the trust of its customers and all stakeholders and its philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”
The deal is facilitated by Alliance Advertising. Arshad Shawl, director and founder, Alliance Advertising, said, “We are excited to continue our IPL association for JK Lakshmi Cement, as the brand has always been a pioneer, when it comes to celebrating sportsmanship. IPL is one of the most valuable sports league in the world, garnering unprecedented buzz and eyeballs across all media – TV, print, digital, etc. We are glad JK Lakshmi Cement taps into new age of sports marketing with us and Sunrisers Hyderabad, the team known for its consistently solid performance through the years.”
JK Lakshmi was the title sponsor of Rajasthan Royals in the last season of the league.