The BCCI is also confident of beating market estimates. According to some doomsayers, title sponsorship for IPL 2020 will not even fetch 150 Cr. But BCCI is ready to spring a surprise today. The Board official InsideSport spoke to did not give any indication on the figure. But InsideSport has learnt from its sources that the Board officials are extremely confident to cross 300Cr threshold.
The interested parties have to submit their financial bids between 11AM – 1PM today. Post that BCCI will evaluate the bids and declare the winner of the IPL 2020 Title Sponsor race
IPL 2020 Title Sponsorship Race : Tata Sons clear favorites, Patanjali chickens out
As reported earlier, the Tata group, which has submitted its ‘expression of interest’, remains the favourite to win the IPL 2020 Title Sponsorship and all indications suggest that BCCI is also interested in the relationship.
Ed-tech platforms Byju’s and Unacademy have outside chance if the offer by Tata Sons are on a very low side.
Fantasy sports platform Dream 11 is another one in the fray but is unlikely to pose serious challenge.
Reliance’s Jio Communications have submitted EOI but all indications suggest they are unlikely to bid.
“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala had told the media, adding Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI).
But according to Ramdev, no paper work or financial assessment has been done from Patanjali side regarding IPL title sponsorship. “Patanjali will only make bid when no other Indian company comes out or is in the fray for IPL title sponsorship deal,”