The Indian Premier League (IPL 2020) story is getting sweeter by the day. With close heart-stopping matches becoming norm in IPL 2020, the viewership numbers for the first four weeks of the league has jumped by 30% Year on Year (In comparison with last year of IPL) As per BARC data, the first 32 matches (Week 38-41) of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
Such is the craze for IPL season this year that it has recorded a jump of 30% in viewing minutes per match over the last season. While this season has registered 7.3 billion viewing minutes per match (32 matches), for IPL 12 the count was 5.6 billion (35 matches).
Data provided by the Broadcast Audience Research Council (BARC) India further says that the total viewing minutes for the ongoing IPL season stands at 233.9 billion. Similarly, IPL 13 has recorded a 11% hike in cume reach at 110 million versus 99 million in IPL 12 for 35 matches. This year, IPL has witnessed a 15% hike in average time spent per match as compared to the last season.
IPL 2020 : BARC Ratings for WK-41, Star Sports 1 again jumps to No.1 position
Meanwhile, in the Week 41 BARC Ratings, Star Sports 1 (Hindi) has against left behind channel of every genre to be the number 1 channel of the week. Match between Virat Kohli’s Royal Challengers Bangalore vs KL Rahul’s KingsXI Punjab is the number 1 program of the week across the genres.