IPL 2021 – IPL’s Star Act: Disney Hotstart Adds 11.73 MN Subscribers in Q3: The Indian Premier League (IPL 2021) once again proved its worth in a big way for its stakeholders. The Official LIVE streaming partner of IPL 2021 – Disney+ Hotstar has declared that it has added 11.73 million subscribers, largely due to the presence of the IPL 2021
“Disney+ Hotstar Customer base & ARPU also increased from Q2 to Q3 due to higher ad revenue per subscriber, reflecting the roughly four weeks of IPL matches that were played in Q3 versus none in Q2,” Christine McCarthy, Senior Executive Vice President and Chief Financial Officer, Disney, told analysts during the Q3 earnings conference call.
IPL 2021: 14th edition of IPL contributes bug as Disney+ Hotstar adds close to 11.73 million paid subscribers in Q3
IPL 2021 – IPL’s Star Act: In US and other territories the pace to acquire customers have slowed down for Disney but not in India.
- For the third quarter ending June, Disney+ Hotstar comprised close to 40% of Disney+’s global subscriber base of 116 million.
- This means that Disney+ Hotstar had close to 46.4 million paid subscribers in Q3, compared to 34.67 paid subscribers in Q2 for the period ending March.
- For the first quarter ending December 2020, the streaming platform had 28.47 million paid subscribers.
“We ended the third quarter with 116 million global paid subscribers to Disney+, up from approximately 104 million in the second quarter. Disney+ Hotstar accounted for the majority of our net subscriber additions between Q2 and Q3, making up a little less than 40% of our total Disney+ subscriber base as of the end of the third quarter. However, subscriber growth was also solid at our core Disney+ markets, excluding Disney+ Hotstar, with total quarter-over-quarter net adds in those markets consistent with net adds from Q2,”, she added
IPL 2021: 14th edition of IPL contributes big as Disney+ Hotstar adds close to 11.73 million paid subscribers in Q3
IPL 2021 – IPL’s Star Act: The results at international channels declined due to higher programming and production costs, partially offset by higher advertising revenue admitted McCarthy.
“Both of these factors were impacted by the return of live sporting events and, in particular, the Indian Premier League, which held cricket matches from April 9 until the season was postponed on May 4 versus no matches in the prior-year quarter due to COVID-19.” McCarthy declared.
It is worth noting that IPL 2021 was stopped midway in May due to Covid-19 crisis and will now remaining 31 matches of the leaugue will be completed in September.
The league has been rescheduled for Sep 19th to October 15th in UAE by the BCCI.