IPL 2021: Dream11 back as IPL Official fantasy partner after VIVO turns down title sponsorship offer

IPL 2021: Dream11 back as IPL Official fantasy partner after VIVO turns down title sponsorship offer

IPL 2021 – Dream11 back as IPL Official Partner: Dream11’s attempt to hold on to the title sponsorship of the Indian Premier League has failed. The leading fantasy company had made an offer of 250 Cr to VIVO which the later did not accept. But the good thing is as per its understanding with BCCI, Dream11 will stay put in IPL 2021 as its Official Fantasy Partner.

Dream11 will be Official Fantasy Partner for IPL 2021: Dream11 tried retaining the title sponsorship rights for IPL 2021 and even made an offer to VIVO. The deal could not materialize as offer of 250 Cr per annum was far below the expectations of incumbent VIVO. Now, Dream11 has decided to retain its previous sponsorship position as Official Fantasy Partner of the league.

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So as reported earlier, VIVO will stay put as a title sponsor and Dream11 will move back to its original position of IPL’s Official Fantasy Partner

IPL 2021 – GROWW to join as Official Partner: As reported by InsideSport on Monday, BCCI will soon be naming GROWW, an online trading and wealth management company as its 5th Official IPL Partner. According to the information available, GROWW is on verge of signing a 3 year agreement with IPL for 45 Cr per annum deal.

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BCCI likely to have 6 Official Partners on Board before IPL 2021

Other than Dream11, BCCI also has deals with Unacademy and CRED as official partners. Tata Motors who has completed his 3 year relationship with IPL is likely to extend the contract.

Meanwhile, according to the sources in BCCI – the league is also in discussion with two other brands at this stage. One of the top BCCI official informed InsideSport.co that if all goes well BCCI is likely to have 6th Official Partner before IPL 2021.

“We are in talks with multiple parties. The interest is phenomenal at this stage and we should have two more official partners before IPL 2021. It is all because of unprecedented success of IPL 2020’, declared the BCCI official

Also Read:IPL 2021: Good news for IPL 2021, Online trading company GROWW to join IPL as Official Partner 

IPL 2021: Disney-Star likely to hike ad rates by 25-30% for IPL 2021 after blockbuster IPL 2020

IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates for IPL 2021: Not only BCCI will be raking extra-moolah from IPL 2021 but the official broadcaster is also planning is ready to leverage super-successful IPL 2020. According to reports, Disney Star India is ready to hike ad-rates by almost 25% for the IPL 2021.

According to the information available, Ad-Rates for IPL 2021 can increase up to 14 to 15 Lakhs for 10 Second. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs per 10 Second which will now increase by 25% according to the reports.

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Why Disney Star may increase advertising rates by 25-30% ?

– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.

This unprecedented success of IPL 2020 has led network to increase IPL AD rates.

“As of now, talks are only between junior-level employees of agencies and Star. However, Star will initiate formal meetings and float prices only after the BCCI announces the final schedule and match rates will also differ as per days and schedules,” informed another senior media planner on the condition of anonymity.

The source further added that Star has been making video calls aggressively, giving presentations and seeking a hike of almost 33% from last season.

IPL 2021 Official Broadcaster – Disney Star to hike Ad Rates for IPL 2021: The 13th edition of the Indian Premier League (IPL 2020) was a super-duper hit and the official broadcaster of IPL 2021 is ready to leverage that. According to a report, Disney Star India is ready to hike ad-rates by almost 25% for the IPL 2021.

The Exchange4Media quoting sources has reported that Ad-Rates for IPL 2021 can increase up to 14 to 15 Lakhs for 10 Second. It is worth noting that for IPL 2020, Star India was charging 12 Lakhs per 10 Second which will now increase by 25% according to the said report.

Why Disney Star may increase advertising rates by 25-30% ?

– The IPL 2020 delivered block-buster and record television ratings.
– The delayed season of IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes.
– According to the channel, IPL 2020 impressive viewership growth of 24 percent among women and 20 percent among children respectively.
– The advertising too witnessed an increase of 4% in ad volumes, according to Broadcast Audience Research Council (BARC) India.

This unprecedented success of IPL 2020 has led network to increase IPL AD rates.

“As of now, talks are only between junior-level employees of agencies and Star. However, Star will initiate formal meetings and float prices only after the BCCI announces the final schedule and match rates will also differ as per days and schedules,” informed another senior media planner on the condition of anonymity.

The source further added that Star has been making video calls aggressively, giving presentations and seeking a hike of almost 33% from last season.

IPL 2020 On-Air Sponsors

For the previous season, Star roped in 18 sponsors before the start of the tournament and also signed up 117 advertisers. Among the associate sponsors were Dream11, PhonePe, BYJU’S, VI, and Amazon, while the co-presenting sponsors were Mondelez, ITC Foods, Polycab, Diageo, P&G, Coca Cola, Hero, Facebook, KP Group, Daily Hunt, Samsung, Cred, and AMFI.

The ad rates for last season (IPL 13) were priced at Rs 12.5 lakh per 10 seconds, whereas ‘co-presenting sponsorships were sold for Rs 100-120 crore while ‘associate’ sponsorship was valued at Rs 50-60 crore.