IPL 2021 – Reliance Industries Sports Broadcasting: The phase 2 of IPL 2021 is round the corner, but the sports broadcasting industry is abuzz with some other big development around IPL. As the BCCI gears up for the tender for the IPL media rights by the end of this year, one new entrant is set to hot up the IPL Media rights race. According to a report, Reliance Industries is all set to venture into sports broadcasting through Network18 Group and Reliance Jio. The report by E4M claims that IPL Media rights will be first on target for the venture next year & company has already started preparing for the same.
IPL 2021: Reliance planning big entry into sports-
IPL 2021 – Reliance Industries Sports Broadcasting: The BCCI – Disney Star India will expire in 2022 & according to the information available, the Indian board will be coming out with tender for the new media rights cycle before the end of this year. Along with regular broadcasters i.e Disney Star, Sony Pictures Network – Amazon India is likely to throw their hat in the ring for the next cycle rights. Now along with them Reliance Jio & Network 18 promoted sports network will also be seen in action as per the report.
The report by E4M further claims that various executives from the rival networks have already been offered roles for the new sports channel. As reported recently by InsideSport.co, Disney+ Hotstar SVP & Head of Advertising, Gulshan Verma has joined JioAds as CEO.
The report by E4M says, for the upcoming IPL media rights auction, Jio is likely to place a consolidated bid for both TV and digital.
IPL Media Rights Tender – Last Cycle: STAR India won the Indian Premier League (IPL) global media rights from 2018-2022 with a consolidated bid of Rs 16,347.5 crore. Initially, 24 companies picked up rights papers to contest for the several rights up for grabs in the auction organised by the BCCI.
Several big companies like Facebook, Amazon, Twitter, Yahoo, Reliance Jio, STAR India, Sony Pictures, Discovery, Sky, British Telecom and ESPN Digital Media purchased the bid but only few ended up bidding for the rights.