IPL 2021 – Cred, Garnier Men and Havells Fans join Star as associate sponsors ahead of IPL-14- Disney-Star has roped in three more brands as associate sponsors ahead of IPL 2021, taking the sponsors’ tally to 17. On Tuesday, Disney-Star India brought Cred, Garnier Men, and Havells Fans on board making it 13 associate and four co-presenting sponsors for the upcoming Indian Premier League.
So far, the official broadcaster of IPL 2021, Star India, has signed Dream11, Byju’s, Phone Pe and Just Dial as their co-presenting sponsors. Apart from the four, Bingo, AMFI, Frooti, Groww, Asian Paints, Vodafone-Idea, Kamla Pasand, Mondelez, Amazon Prime, and Thums Up have been roped in as associate sponsors.
IPL 2021 sponsors list growing, Star Sports signs Cred, Garnier Men and Havells Fans as associate on-air sponsors
IPL 2021 sponsors list growing: On its streaming platform, Disney+Hotstar, there will be ads too and Star India announced a list of sponsors ahead of the tournament. For the OTT platform, Dream11 will be the co-presenting sponsor while Upstox and Vimal Elaichi will be co-powered by sponsors. Other than that, brands like PhonePe, Unacademy, AMFI, Livspace, Pharmeasy, Swiggy, and Parle Agro have joined the bandwagon as associate sponsors.
The co-presenting sponsorship slot is priced at Rs 110-125 crore while the associate sponsorship costs around Rs 65-70 crore. As for Star India, they will charge co-presenting sponsors Rs 13.2 lakh for 10-second ads while the rate goes up to Rs 13.6 lakh for associate sponsors for the same ad slot. However, 50% of the slots are taken up by the sponsors — co-presenting and associate with the rest of it being sold to spot buyers who are to pay Rs 14.1-14.3 lakh for a 10-second slot. IPL 2021 will see no less than 90-100 brands advertising on the Star India network during the tournament.
Star India bagged around Rs 2,800 crore from TV ad revenue in IPL 2020 alone and with the tournament back in India, the number is expected to go up. In a statement, Star India said that it had received interest from several brand categories that include fantasy sport, FMCG, financial services, ed-tech, beverages and digital wallets amongst others.
Furthermore, with IPL 2021 to be broadcasted in multiple regional languages — Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali apart from English, it will attract regional brands as well.
IPL 2021will begin on April 9 and will be broadcasted live on Star Sports Network and live streamed on Disney+ Hotstar.