Kolkata Knight Riders CEO and MD Venky Mysore has confirmed the appointment. “We are delighted to have Kaustubh on board to lead the Marketing and fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL and other initiatives around the world has genuinely become a global brand,” said Mysore.
Kaustubh comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN in.
Prior to ESPN, Kaustubh was part of Marketing, Business and Consumer Insights team at MTV, Viacom18 Media Pvt. Ltd.
A brand and marketing strategist, Jha specialises in providing brand solutions through integrated marketing. Media planning and buying, brand solutions and digital marketing are his forte.