IPL impacts rural viewership market; 59% growth for Sony

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Indian Premier League is the most watched, most saleable content on Indian broadcast channels, giving Sony a strong hold over rating charts. Sony continues to lead the table on BARC ratings. STAR Sports’ best rated channel for week 16, Star Sports three is placed at No. 5. That is the impact of IPL on Indian sports viewership market. Sony MAX, Sony SIX and Sony ESPN are broadcasting the IPL 10 matches.

The growth rate is faster in rural markets. Also for the fact that urban masses are switching to new media for visual content. Sony Pictures Network, the official broadcaster for IPL, has registered a 59% growth in the third week of IPL over the corresponding period last season.

 

Sony Six continues to be the No. 1 channel in India across all genres. Growth over the second positioned Sony ESPN in sports genre in 16%. Whereas the growth rate vis a vis second positioned channel in HSM is a whopping 92%. The figures are primarily supported by the rural market contribution of 46%, an eight per cent rise over the same period last year. The growth phenomenon for Sony is significant over all parameters.

Sony has also set a new high by achieving its Rs 1,300 crore IPL revenue target. The BARC numbers suggest, IPL market is going to grow further. For broadcasters, for players, for brands and for the sport of cricket.

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