If cricket is a religion in India, Indian Premier League happens to be the most worshipped deity from sponsors’ perspective.
The latest ratings from POWA index, the data-driven real time sports evaluation engine, have evaluated the IPL as the most powerful sports platform in India. Even ahead of the international matches played by the Virat Kohli-led Team India. Then come the Indian Premier League teams with Mumbai Indians at the top, followed by reigning champions Chennai Super Kings.
The IPL has 25,107 points on the POWA index, while the Indian national team hovers around 20,421 in spite of heading International Cricket Council’s Test and One Day International rankings. These POWA index findings will come as a shot in the arm for the IPL host broadcaster Star Sports and franchisees who are out in the market to sell sponsorships for the upcoming 2019 season.
Among the IPL teams, Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders and Kings XI Punjab will be the top five respective options for the sponsors. In spite of a not so impressive run in the middle, KXIP according to POWA index will assure better ROIs for the brands than a SunRisers Hyderabad or Rajasthan Royals.
Strangely though, Delhi Capitals (previously Delhi Daredevils) is the only IPL team that does not find a place in Top 20 India POWA index chart.
The IPL also makes a strong global impact for its sponsors. The cash-rich league has a Global POWA index of 29,059, of which 25,107 is attributed within India, ensuring they take pole position in the Indian rankings, and position 19 in the Global rankings.
WWE, broadcast by Sony Sports Cluster in India, interestingly happens to be the most powerful non-cricket sports platform for Indian sponsors. La Liga clubs Real Madrid and FC Barcelona come next in the category. LaLiga is working tirelessly to expand its base in India. WWE, who also come in below IPL in the Global POWA index rankings at position 20, with a 28,515 score.
European club football happens to have the best sponsorship impact in India after the IPL, Indian team and the IPL teams and ahead of Wimbledon in the 20th position.
POWA index enables brands and sports rights owners evaluate the commercial strength of a property in real time.