Indian Premier League last for two months. But the rage goes on for the year – euphoria of the season gone by and build-up for the upcoming season all included. The IPL and team scorecards on the social media platforms – Facebook, Twitter and Instagram – have been active all through the year.
The response is mixed. Each team, IPL itself included too, has lost its base on Facebook. The Facebook followers for all the eight team and the IPL page have declined considerably. Incidentally Facebook’s loss has been social media group’s other entity Instagram’s gain. There is a certain increase on Instagram followers on the IPL and eight team’s pages while followers’ numbers on official Twitter handles for all too are up.
The fall in the Facebook followers and slower rate of growth on Instagram and Twitter may also be attributed to IPL and team’s weaker or no activities during the non-seaoson period, which is unlike the top European football leagues or NBAs of this world who stay active all through the year.
InsideSport.co brings to its readers a study on how
IPL POOR PERFROMER ON FACEBOOK
IPL itself has been the weakest performer on the Facebook, losing out over 4.3 lakh followers on Facebook while gaining less than 50,000 on Instagram. The growth rate on Twitter, however, has been impressive.
CSK AMONG BETTER PERFOMERS
Champions Chennai Super Kings, just like their performance on ground and the commercial scale, have been among the better performers on social media too. While Yellow Brigade has lost the minimum on Facebook and gained the most on Instagram.
KKR – MAJOR LOSS, LESSER GAIN
KXIP – NOT AN IMPRESSIVE PERFORMANCE
SUNRISERS HYDERABAD– LOSES LESS, GAINS MORE
DELHI CAPITALS GOOD STARTERS
RAJASTHAN ROYALS: BALANCING ACT
Royal Challenger Bangalore: LESS LOSS MORE GAIN
MUMBAI INDIANS: IMPRESSIVE ON INSTAGRAM
The social media follower base is much more than mere numbers. These statistics play a crucial role even in deciding a team’s commercial or sponsorship values.