The Chinese smartphone brand Vivo is one of the leading sponsors in Indian sports. Vivo has an existing five-year sponsorship deal with the Pro Kabaddi League for ₹300 crore and a ₹2,199 crore five-year commitment for the Indian Premier League title sponsorship.
MediaCom as the Vivo media agency in India will be responsible for the media strategy, planning, buying and implementation for all mass media. However, the Chinese smartphone brand following the major sponsorship deals in Indian sports has slashed down on its aggression and big spending on marketing.
Commenting on the partnership, Jerome Chen, CMO, Vivo India, said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, added, “The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers.”
The account will be managed and supervised by the MediaCom Gurgaon office.