IPL : Royal Challengers Bangalore owners pledges 75Cr program to revive the hospitality industry

The Royal Challengers Bangalore (RCB) parent company, Diageo India has announced an INR 75-crore program to revive the hospitality industry hit by Covid19. Virat Kohli’s team owners will support the fledgling hospitality sector through this program. 

The program is named as ‘Raising the Bar’ and will support bars, pubs, and restaurants serving alcohol. The programme will help the industry welcome customers back and recover following the COVID-19 pandemic. 

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What will RCB’s owners do support the hospitality industry?

The two-year programme will support the revival and recovery of qualifying bars, pubs and restaurants serving alcohol across major cities like New Delhi, Mumbai, and Bengaluru among others. The Raising the Bar programme was designed following a global survey of bar owners to identify key priorities to support reopening.

Their top priorities included hygiene measures, digital support and practical equipment and training to transform how their outlets will work when they reopen.

The Raising the Bar programme will provide targeted non-cash support including physical equipment needed for outlets to re-open like ‘hygiene kits’ with high-quality permanent sanitiser dispensers, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help to bars, pubs and restaurants serving alcohol to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.

The Raising the Bar programme will provide targeted non-cash support including physical equipment needed for outlets to re-open like ‘hygiene kits’ with high-quality permanent sanitiser dispensers, medical grade hand sanitiser and a range of personal protection equipment (such as masks and gloves); help to bars, pubs and restaurants serving alcohol to establish partnerships with online reservations and cashless systems; mobile bars and outdoor equipment.

Commenting on the launch, Mr. Anand Kripalu, Managing Director & CEO, Diageo India said, “The Indian Hospitality and F&B industry has witnessed unprecedented loss of revenues. This has impacted many start-ups and MSMEs as well as the livelihood of millions of people. Pubs, Bars and Restaurants are an integral part of our communities, bringing people together to socialise and celebrate – something we have all missed during the lockdown.

Earlier, in the month of April, Diageo India, through its 15 manufacturing units across the country had produced sanitiser packs to help the government and hospitality industry at the time of crisis.

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