The riveting action in the VIVO IPL 2018 seems to get hotter with every passing week! The Rivalry Week saw explosive growth with nail-biting match-ups driving sustained interest and growth week on week!
According to a Star Sports press release, Television Viewership of the Indian Premier League 2018 shows strong growth as measured across audiences – Urban + Rural (2+) and Urban (2+) audiences.
Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 4 was 40%* higher than the comparable number of matches last year. Within this TV urban viewership is 492 million impressions +25% growth vs year ago and Digital impressions at 79 million impressions is 2.5x vs year ago.
The tournament has reached 518 million** across screens across India so far. This is the first time that the “Total Audience Viewership” is measured across screens. This includes capturing consumption across TV screens in home, out-of-home and Digital – giving a unified, holistic view.
The 4 weeks trend shows an increasing trend in growth – which augurs well for the tournament as we get to the Race to the Playoffs and the final standings of the teams get decided.