Ironman names Amazon title sponsor for World Championship

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Ironman has named Amazon as the Official Sports Nutrition Retailer of the 2018 IRONMAN World Championship.

IRONMAN, a Wanda Sports Holdings company, has announced a partnership with Amazon as the title sponsor of the 2018 IRONMAN World Championship and Official Sports Nutrition Retailer of the iconic triathlon event, scheduled for Saturday, October 13 in Kailua-Kona, Hawai`i.

The collaboration will provide participants access to a vast selection of nutrition products, including items from IRONMAN official nutrition partners CLIF Bar and Gatorade, available to athletes looking to prove ANYTHING IS POSSIBLE on the sports largest stage, Amazon has stated in a release.

“We are thrilled to announce we’ve teamed up with Amazon,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “The IRONMAN World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

Also Read: Isuzu title sponsor of Ironman 70.3 World Championship

The demand for sports performance and wellness products are at an all-time high. The world’s best athletes will have access to a wide range of optimal products located conveniently all in one place at, helping them reach their peak performance goals.

The vast array of products available in the IRONMAN World Championship store within the Amazon Sports Nutrition shopping experience will include third party certified supplement products, which will help athletes reduce the risks that are often associated with supplement use. IRONMAN encourages all athletes to know and understand their rights and responsibilities with regard to anti-doping policy and procedure and to be aware of what they are putting in their body.

Live race coverage of the 2018 IRONMAN World Championship brought to you by Amazon will be available on Oct. 13, 2018 in the United States on NBC Sports platforms and on and globally via IRONMAN NOW on Facebook Watch –

Also Read: Ironman Triathlon announce official nutrition partner