Ironman Triathlon series, organised by US-based World Triathlon Corporation, has announced partnership with Italian Sports nutrition brand Enervit.
Under the terms of the agreement, Enervit will be the official nutrition partner of the world’s leading triathlon racing series for the next five years. The company will work to create a strong brand awareness among the numerous athletes, over a million, of the planet IRONMAN.
Alberto Sorbini, President of Enervit SpA, said, “For us at Enervit, IRONMAN’s Official Nutrition Partner is the realization of a great dream. It is the opportunity to introduce to the many Ironman from all over Europe our products and nutritional strategies that give life to their creation.”
“A truly extraordinary opportunity that only IRONMAN, from top of Endurance, what is it, could offer us. In fact, thanks to the strength of this brand, its exceptional organizational structure, its wide popularity, Enervit will be able to enter fully into many other European countries “.
Will Brown, IRONMAN Vice President Global Partnerships EMEA said, “Enervit boasts fifty years of success and passion for sports nutrition. I am pleased to have them as Premier Partners in the European Series. Their products, at the forefront of the industry, will guarantee over time to our athletes, engaged in numerous European events, a wide range of reliable and innovative products”.
Enervit products will be available at every IRONMAN event in Europe and on sale on the online store, by accessing the shop.enervit.com website.