ISL 2020-21: Kerala Blasters announce Launch of the ‘Blaster Card’ in association with EWire Soft

ISL 2020-21: Kerala Blasters in association with EWire Soft, a KSUM startup company, is happy to introduce the “Blaster Card”, a privileged fan card for all Kerala Blasters supporters across India, that can be personalized for the most loyal and sets them apart from the others.

The KBFC brand ‘Blaster card’ is considered to be a unique and first of its kind experience that is provided by a football club in India for their passionate fans all over the country. Through this card, fans will have the chance to experience Next Generation Banking by enjoying easy fund transfer to any bank across the country, hassle free peer to peer transfers, reward points for every transaction, unmatched travelling and lounge experience, one-click history of all transfers or payments made, along with up-to 70% discount on 20+ partners like Amazon, Gaana, Swiggy, Apollo Pharmacy, MPL, OYO, Thomas Cook etc.

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To be associated with Kerala Blasters is an honour and we at EWire Soft are committed to provide the best possible support through our network as well as all ongoing benefits to the Kerala Blasters Fans community.”, said Yunus Puthenpurayil, CEO, EWire Soft.


“We believe that such an initiative will raise the bar in scaling up interactions of a football club with their fans. EWire Soft is an athlete by soul and we always look forward to supporting and encouraging youths who are loyal to Kerala’s favourite Football team-Kerala Blasters.”, said Udayabhanu, Managing Director of Ewire.


EWire Soft is a Virtual Banking platform that will help the Kerala Blasters fans community in getting online and offline transactional benefits on several platforms, including football/ sports related purchases. The Blaster Card can be purchased by downloading the EWire Rupay Application from Google Play store or Apple App store and sending in a request.


“We are very happy to partner with EWire Soft for the launch of our ‘Blaster Card”. With innovative fan engagement always at the forefront of KBFC initiatives, this partnership will give exclusive access and benefits to our fans with select partners in categories that are most frequently used by our young and energetic supporter community. As a first of its kind initiative from a football club in India, we hope to reach out to every fan in Kerala at the start and later extend it nationally and internationally.”, said Nikhil Bhardwaj, Director, Kerala Blasters FC