ISL ties up with Facebook for a unique fan experience

ISL ties up with Facebook for a unique fan experience - InsideSport

The Hero Indian Super League continues its endeavour to provide unique engagement opportunities to its fans across digital platforms.

With that intent in mind the ISL has partnered with Facebook to give fans an opportunity to showcase their support and passion for their favourite Clubs. Using Facebook’s augmented reality camera, fans can now showcase their beloved Clubs’ colours through state-of-the-art 3D face masks.

The face masks, which can be applied to photos and videos will be available today to fans of all ten Hero ISL Clubs the world over. Fans of ATK, Bengaluru FC, Chennaiyin FC, Delhi Dynamos FC, FC Goa, FC Pune City, Jamshedpur FC, Kerala Blasters FC, Mumbai City FC and NorthEast United FC, can show their allegiance by using face masks which utilise Club colours and their anthem to give fans a distinctive opportunity to back their team.

The Hero Indian Super League officially launches the augmented reality masks on Facebook in India on Friday, December 1, thus becoming the first entity in the country to implement this technology on the social media platform.

Here’s how you can use your Club’s mask on Facebook:

Swipe right on your Facebook newsfeed to open the new Facebook camera

Tap on the magic wand icon to bring up the tray of effects for the camera

Select the mask of your favourite Hero ISL Club; capture an image or video and share with your friends

Here’s a sneak peak of the ten Hero ISL face masks on Facebook: