The Indian Super League will be broadcast live in the UK for the first time. Brit Asia TV has bagged the broadcast rights for India’s premier football league.
The channel has inked a multi-year deal to broadcast one of the most up and coming football leagues in the world. The free-to-air UK television will show 95 ISL games with the first broadcast scheduled for 17th November 2017. The broadcast will feature a triple header of games each week.
The deal has been facilitated by the Birmingham-based Sporting Group International.
The ISL coverage for the UK viewers will be delayed ‘as live’ on Friday and Saturday evenings, while the Sunday afternoon tie will go live on air.
The British football fans will get to see many familiar faces in action in the league. Former Ireland and Tottenham legend Robbie Keane will turn up for defending champions Atletico de Kolkota whilst former England and Manchester United Wes Brown will line up for Kerala Blasters.
Tony Shergill, Managing Director of Brit Asia TV, was delighted by the signing: “Brit Asia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians. The acquisition of the India Super League rights will open up a new audience to our station as we head towards our tenth anniversary.
“Free-to- air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”
BritAsia TV is a lead broadcaster for British Asian music, entertainment and politics in the UK. The broadcast platform is set to introduce itself on both the Amazon Prime, Smart TV and Apple TV platforms via online streaming service Yupp TV, making its potential reach enormous and accessible to all.