The International Tennis Federation and Kosmos Tennis have announced the premium car brand Lexus as a sponsor and Official Car of the Davis Cup by BNP Paribas Finals.
The Finals will take place in Madrid from November 18 to 24 and through this collaboration, the premier car brand will be responsible for the official transportation of the players and teams from the 18 competing nations. Over 500 people will be shuttled daily from the Madrid city centre to the Finals venue, La Caja Mágica, ITF has stated in an article on the Davis Cup official website.
Lexus is a renowned worldwide car manufacturer admired for its visionary attitude, its pursuit of perfection, the excellent quality of its products, its sophisticated Hybrid Self-charging technology, and the L-finesse design philosophy (daring and bold design). Lexus prides itself on its tradition of providing unparalleled customer service and strives every day to honour this commitment. These are all key factors in Lexus’ position as a unique and desirable global premium brand.
David Haggerty, ITF President, said: “The ITF is delighted to welcome Lexus as an official sponsor of the Davis Cup Finals and the we look forward to working with them to further raise the international profile of this exciting new event.”
Javier Alonso, CEO of Kosmos Tennis, said: “Lexus is a leader within its sector and a brand of renowned prestige around the world. Its commitment to the Davis Cup will contribute to the promotion of the tournament at the international level, especially in the markets where Lexus has more presence, such as the United States”
Leo Carluccio, General Director of Lexus Spain, said: “The agreement with the Davis Cup is part of the Lexus strategy of going from being an automobile brand to becoming a lifestyle brand. Lexus and the Davis Cup share the same values, such as the search for excellence, the culture of hard work and working as a team. In addition, the innovation that the new format of the competition represents closely parallels one of the pillars of Lexus, given that it is a brand in constant search of innovation.”