It’s raining deals for Barcelona, two commercial partnerships in a week

Barcelona: insidesport
LaLiga giants FC Barcelona have signed a strategic regional partnership deal with UAE-based financial services company National Bank of Ras Al Khaimah (RAKBANK). The signing comes close on the heels of Spanish football champions’ tie up with Germany-based health-tech company Dynostics.
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LaLiga giants FC Barcelona have signed a strategic regional partnership deal with UAE-based financial services company National Bank of Ras Al Khaimah (RAKBANK). The signing comes close on the heels of Spanish football champions’ tie-up with Germany-based health-tech company Dynostics.

The three year deal with RAKBANK, extendable by another 2 years, will see the bankers serving as the new Official Bank of the club in the UAE.

This partnership entails the launch of new FC Barcelona dedicated co-branded products including Mastercard Platinum Credit and Debit Cards.

The signing ceremony was conducted in the presidential box at the Camp Nou, Barc’s home stadium, and was attended by FC Barcelona’s Chief Executive Officer, Oscar Grau, while Frederic de Melker, Managing Director of Personal Banking, represented RAKBANK at the event.

“RAKBANK Barca fans can look forward to access FC Barcelona branded merchandise and opportunities to watch their favourite players at matches in Barcelona amongst other benefits,” states the official release form the bank

Frederic de Melker, RAKBANK’s Managing Director of Personal Banking, said, “We are delighted to partner with FC Barcelona, one of the world’s leading football clubs, to become their official bank in the country. UAE is a football-loving nation of dedicated fans who avidly follow the game. Therefore, we deemed it fit to bring their favourite club closer home by building increased affinity of the segment with the Club and RAKBANK.”

Peter England, CEO RAKBANK, said, “We are very pleased with this strategic alliance between RAKBANK and FC Barcelona. The spirit of football is timeless and we aim to deliver unique value propositions through the RAKBANK co-branded Credit, Debit Cards, and other banking products. This also includes the BarcaRewards that are directly pertinent to FC Barca fans here in the UAE, which aims to offer exciting football benefits and privileges.”

Meanwhile, the club has also announced a partnership with the German heath-tech company Dynostics. The club will use the health-tech company’s blockchain marketplace, Dyno, which enables users to store, share and sell performance and metabolic data collected via Dynostics’ analytics device.

Dynostics will provide efficient nutrition and performance tests for players, while the Dyno platform will allow Barca’s sports medical department to become more cost-efficient while receiving high-quality data about their athletes.

The partnership will be extended to serve the club’s handball and basketball teams.

Barcelona’s head of medicine and sports, Dr Franchek Drobnic, commenting on the results of Dyno’s analytics device, said, “This is just amazing: it is so easy to handle and the measurements are still 100 per cent as exact as the medical stationary devices.”


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