ITW signs CS Santosh as worldwide managing partners

ITW,CS Santosh,Joshey John,Dakar Rally,Sports Business News

CS Santosh, India’s no.1 off-road and cross-country rally racer, has landed a lucrative three-year deal with ITW consulting. ITW has stepped in as his exclusive agency worldwide and will be handling end to end portfolio, such as endorsements, strategic alliances, partnerships, digital & Public Relations engagements and the like.

The rally raid champ has clinched numerous National Championships and has also represented India Internationally. Currently pegged as ‘India’s Most Accomplished Off-Road Racer’, Santosh is the first Indian to complete the 9,000-km Dakar Rally –touted as the World’s toughest off-road motorsport event. Santosh was also awarded the “Motorsports man of the year 2015”.

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In a career spanning 15 years and counting, Santosh won the Desert Storm for three consecutive years from 2014 through 2016 and placed second in 2019. In the year 2019, he also became the first sportsperson in India to climb up the ladder—a top 5 finish— at an International Rally Raid, states a Press release.

Speaking about this association, CS Santosh said, “I am excited to work with one of the youngest & fastest growing companies Globally in the Industry. The collaboration with ITW is a great chance to explore new opportunities. I am already looking forward to all our future projects.”

Vouching for the same, Director, ITW – Joshey John expressed his excitement about this collaboration, Santosh is an Icon in the Indian Motocross Industry and has been a personal favourite. We at ITW are thrilled to be representing him worldwide. We are positive this association is going to bring Santosh greater visibility in the Global market and want to enhance his already existing title as the legend in this sector.”

Santosh is currently preparing for the upcoming Dakar Rally slated to take place in January, 2020, set between 5th Jan – 17th Jeddah, Saudi Arabia.

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