Reliance Group’s telecom operator Jio has got some relief on its petition against the Airtel’s marketing campaign for the live streaming of the Indian Premier League matches on the Sunil Mittal-owned mobile data provider’s networks.
The Delhi High Court has instructed Airtel to display on its IPL digital campaigns that for the viewers watching the live match feed “a) the subscription of HOTSTAR shall only be free, and b) the data charges will be as per subscriber’s tariff plan.”
The Airtel counsel has under instructions from the court agreed that his client shall adhere to the court directives. Airtel has been running a television commercial and ad campaigns on other media platforms that the cricket lovers in the country can access the IPL live action on the Airtel network free of any charges.
Mukesh Ambani-owned telecom service provider Reliance Jio has filed a suit in the Delhi High Court against Bharti Airtel for reliefs on being aggrieved by “the false, deceptive and misleading commercial/advertisements”.
Jio in its petition has claimed that Airtel, which is also a telecom service provider and competitor, is explicitly and falsely proclaiming that it is offering “live and free” access to the IPL cricket live streaming. The petitioner has also submitted that Airtel further falsely represents that a subscriber needs only to obtain a 4G sim from Airtel and download the Airtel TV app to obtain a virtual “season pass” – live and free access to the IPL coverage.
The Court has instructed Airtel to make the desired amendments in its campaign to make it clear that any subscriber watching the IPL action on Airtel shall have to pay the applicable data charges in accordance with the user’s tariff plan, whereas no subscription charges shall apply to access the official IPL streaming platform Hotstar.
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Airtel, meanwhile, will continue with the campaign by incorporating the changes instructed by the court.