JSW Sports to manage Brisbane test hero Rishabh Pant’s commercial rights

Rishabh Pant – JSW Sports: India’s Brisbane test hero plays for JSW Sports owned Delhi Capitals in the Indian Premier League (IPL) and now he will also be commercially managed by the same entity. JSW Sports has signed an exclusive talent management contract with Rishabh Pant. Pant was instrumental in India’s win as they created history in Brisbane on Tuesday. Pant will be the first cricketer managed by JSW Sports. The entity currently manages the commercial rights of top wrestling stars Sakshi Malik and Bajrang Punia.

The development was confirmed by company’s director Parth Jindal to ET “Over the years we’ve been able to build up the credibility of the established sports company in the marketplace and wanted to embark in cricket too,” Jindal told ET.

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Incidentally Pant also plays for Delhi Capitals in IPL, the franchise jointly owned by JSW Group and GMR Group. As reported earlier by InsideSport, the runners up of IPL 2020 will be retaining Pant for IPL 2021 as well. Pant is also the brand ambassador of JSW Steel.
“I’ve been talking to Rishabh for quite some time now… I truly believe that he is the next big thing in the Indian cricket,” Jindal told Economic Times. “And because he is already part of our family, I think Rishabh also felt very comfortable that we will be able to represent his interests in the best possible way, and create and make him a very significant brand in the whole sporting landscape in India.” confirmed Jindal

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The multi-year association between the two parties will see JSW Sports manage the athlete’s image positioning and all his commercial engagements, including brand endorsements and appearances, social media monetisation and business deals.