Italian Serie A giants Juventus is expanding its global presence with lines of licensed product in Asian markets and Australia.
The deals were settled by IMG, Juventus’ licensing representative in Asian territories, Australia and New Zealand. Since appointing IMG in 2016, the club’s licensee portfolio has grown to include a dozen product categories in these markets.
The Italian Serie A football champions will release an exclusive branded luggage collection, exclusive leisurewear, and accessories such as game cards, phone cases, keychains, wallets and mugs. They will also launch a range of car accessories including seat covers, cushions and sun shades in Japan.
Juventus FC’s licensing manager, Luca Montesion, said: “We are delighted to be building our licensing programme in Asia and Australia and driving the Juventus brand into diverse new categories and products. We are looking forward to exploring further opportunities in these markets with the support of IMG,” Luca added further
An exclusive branded luggage collection is set to hit the Chinese market, with two new apparel selection hitting Japan in 2018. “We have had a greatly successful run of signings in our first year working with Juventus and continue to receive huge interest in the brand in these markets,” said Marcelo Cordeiro, Licensing Director, IMG.
“The unveiling of Juventus’ new identity and logo presents many exciting opportunities for future and continued brand extension. From apparel to car accessories, we look forward to launching these new lines and announcing many more projects to come.”