Juventus modify adidas contract with new eight-year $468 mn deal

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Juventus have confirmed an modification to their partnership with adidas. The extended contract, to run till 2027, will bring to the Italian Serie A champion club a minimum of $468 million over eight years.

The Serie A champions’ existing six-year deal with the German sportswear giant was due to expire in June 2021. However, the new agreement will come into effect from the start of next season and run until the end of the 2026-27.

Juve will also receive performance bonuses and royalty payments when a threshold of sales is achieved and performance bonuses.

The club also announced that adidas has rewarded them with a $17.07 million bonus that will be paid prior to the end of 2018.

The club has also released a TVC to announce the modified deal.

“Juventus Football Club and adidas have modified the official partner agreement and extended the term of the agreement until 30 June 2027,” an official statement read. “The new agreement will relate to the period starting with season 2019/2020 and cover in total eight football seasons until 2026/2027.”

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