Serie A giants Juventus football club are poised for a 150% gain as talks to renew their shirt sponsorship deal with Jeep are reportedly heading for closure.
The deal can be closed for as high as € 50 million ($55 million), Sportspromedia has reported citing reports in Italian media.
The phenomenal jump in the sponsorship values is attributed to the presence of football’s biggest icons Cristiano Ronaldo in the Juventus camp.
The five-time Ballon d’Or winner, Portuguese international has apparently boosted the club’s social media presence by 68 per cent, with their total number of followers leaping from 49.7 million to 83.8 million over the last one year.
Jeep, the Juventus shirt sponsor since the 2012-13 season, is all set to extend the partnership. The deal is expected to be closed for € 50 million ($55 million). This will mean a 150% gain for the club, which presently gets up to €20 million ($ 22 mn) from the Fiat Chrysler Automobiles. This includes the € 16 ($17.6 mn) million guaranteed amount and other performance bonuses.
Juventus also has a $ 58 million per annum contract with the official kit supplier adidas.
Juventus resume hunt for their ninth successive Serie A crown with the away game at Fiorentina on Saturday (September 14).