K Madhavan, Managing Director of South Business at Star India, has reportedly been named the new Country Manager of Disney and Star India. The move comes after Sanjay Gupta stepped down from the top spot.
All functional heads in Disney and Star India will now be reporting to Madhavan, who will have Uday Shankar as his reporting boss.
Madhavan has been Star India Managing Director of South Business since 2016. During this tenure, he has led the development and growth of the entire Star India television market in the South region.
Madhavan currently oversees the business ventures of Star in four south Indian States and a portfolio of regional channels in Malayalam, Kannada, Tamil and Telugu. He before being elevated as the Managing Director of South Business at Star India has been the MD of Asianet Communications.
In an internal mail, Shankar has stated said that all of Sanjay’s direct reports will report to Madhavan. Nitin Bawankule, who recently joined the company as head of ad sales, will report to K Madhavan for TV business and to Uday Shankar for Hotstar business.
“As you are aware, Sanjay Gupta has decided to move on and has requested to be relieved of his responsibilities at Star by end of this month. Sanjay’s last working day will be December 27, 2019,” read the mail from Uday Shankar’s office.
“In order to create minimum disruption to the business, I have decided that K.Madhavan, who has built our regional entertainment business will now look after all our TV businesses across markets and verticals. All of Sanjay’s direct reports will report to K. Madhavan. Please join me in congratulating him on his new role. I am confident he will bring great glory and success to Star.”
“For the time being, I shall have a direct oversight on Hotstar, and Hotstar leadership will work directly with me. Nitin Bawankule who has recently taken charge of Ad-sales for HSM, Sports & Hotstar will report to K.Madhavan for the TV business and will work directly with me for Hotstar sales. I look forward to your support for this transition.”
A television veteran of two decades, Madhavan had moved into media with Asianet Communications in 1999 after a stint in the banking and corporate finance sectors. He had come into the Star India fold with Asianet acquisition by the company.