Kae Capital, along with Nazara Games, have announced a joint investment in HalaPlay, a Daily Fantasy Sports platform.
HalaPlay is a Daily Fantasy Sports platform where players can create a team, enter leagues and win cash prizes at the end of every game on web and mobile. The players will not need to wait for a season to end to earn prizes, Nazara Games said in a Press release.
Daily Fantasy Sports platform empowers serious and casual sports enthusiasts to play cash-based, quick, simple and interesting games.
Commenting on the new partnerships, CEO of Nazara Games, Manish Agarwal said, “We at Nazara are committed to offering a variety of interactive sports genres to the millennial and Daily Fantasy Sports is the perfect fit for the ‘NOW’ generation offering instant gratification. Nazara’s objective to invest in HalaPlay along with Kae Capital is to build one of the best global Fantasy Platforms out of India”
HalaPlay will provide different types of leagues in all International, Domestic ODIS, T20s, Test matches in Cricket, English Premier League (EPL), La Liga, Champions Trophy, World Cup, Euro Cup, Copa America in Football and all Indian domestic leagues in Kabaddi. “Daily Fantasy Sports Platform is an emerging trend of interactive entertainment. We at HalaPlay are in a quest to build the world best Daily Fantasy Sports Platform and Kae Capital and Nazara’s contribution will give us the requisite impetus to do so,” said Swapnil Saurav, CEO & Co-Founder, HalaPlay says
HalaPlay uses Data Analytics and Machine Learning to help the users draft teams, analyze their playing behaviour and help them to improve their fantasy skill.
“Fantasy sports is a very large market with proven consumer demand and acceptance. We found much to like in how HalaPlay achieved product-market fit as a bootstrapped venture, through the sheer force of hustle and execution. We see Nazara’s participation as a valuable boost to the ambition of creating a Global Fantasy sports company,” said Shubhankar Bhattacharya, Venture Partner at Kae Capital.
Nazara has been actively pursuing opportunities in the interactive virtual sports category and has invested in companies like Mastermind sports, Moong Labs and HalaPlay. Furthermore, Nazara partnered with local and global mobile game developers like Stick Sports to create entertaining mobile games around physical sports.