Star Sports produced Khelo India School Games drew a remarkable viewership for the inaugural edition of the tournament by attracting 102 million viewers on television.
Minister of Youth Affairs and Sports, Col. Rajyavardhan Singh Rathore, said, “I am delighted with the kind of response Khelo India School Games has evoked from sports fans all over India. The quality broadcast and the viewership that we have garnered for the inaugural edition is a proof to the kind of potential that we see in sports to shape India’s future champions.
“The broadcaster is working hand-in-hand with the team to help us realise the dream of India becoming a global sporting powerhouse. The athletes have tremendous potential and are already behaving like true champions whilst celebrating their triumphs on television. With this support, encouragement, and partnership, I am confident that in about four-five years, these KISG athletes will be world-class.”
Sanjay Gupta, MD, Star India said, “It is an honour for us to produce Khelo India School Games and reach out to millions via world-class broadcast that inspires parents and teachers to encourage their kids to emulate the feats of future sporting stars. I believe with the inaugural edition of KISG, we have traversed a large part of that journey.
“The spectacular viewership we have received for KISG is a testament to the support and intent that India has shown towards embracing sports. The tremendous response we have received for the inaugural edition of the tournament has further motivated us to realize a vision of making 30 crore children actively participate in sporting activities for an hour, every day.”
Earlier in January, Star Sports, launched an exclusive film for KISG – Kheloge, kudoge, toh banoge lajawab, which is a call for youngsters to pursue sports alongside education followed by the launch of the Khelo India Anthem, a spirited composition which resonated with the vision of the programme, of nurturing a rich sporting culture in the country. The anthem was followed by the launch of the Khelo India Pledge, which has been undertaken by more than 1.5 million people in the country so far.