Kinetic Worldwide has won the OOH advertising mandate for the entire STAR Sports bouquet of channels and STAR Plus. The agency will also handle the promotion of corporate business of the STAR group.
Kinetic WW have acquired the rights after winning a multi-agency pitch. “This is a major win for Kinetic as it gives us an invaluable experience in the entertainment and media business. We believe that we won it on the back of our logical strategic approach, creative output and most importantly strong, compliant, transparent processes,” exchange4media has reported Suresh Balakrishna, CEO, South Asia and Middle East at Kinetic Worldwide.
WPP is among the world’s largest communications service groups, with a combined team of over 200,000 employees working in 3,000 offices across 113 countries.