They waited the most to get a sponsor for their team jerseys. They had to take cuts to close the title sponsors for IPL 10. The teams have some consolation as they kept windows open for corporate support.
Parcel service provider DTDC Express has served the good news for Kings XI Punjab. Gujarat Lions have driven home cab-aggregator Uber as their mobility partner.
As the official logistics partner, DTDC will deliver back-end logistics support for the Kings XI and will occupy the lead trouser position on Kings XI Punjab’s playing jersey, the company said in a statement.
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Commenting on the tie-up, DTDC Express Executive Director Abhishek Chakraborty is quoted as saying by Economic Times: “The format of the game and the entertainment part connect instantly with masses which we wish to connect on a continuous basis.”
Meanwhile, Uber said it has launched an IPL special product, uberLIONS, to give riders an “affordable option” to get to Rajkot and get a ride back to Ahmedabad. “We are thrilled about stepping in as mobility partners for Gujarat Lions, and giving cricket lovers in Ahmedabad a hassle-free way to commute to see their favourite team play,” said Uber President South Asia and India Amit Jain said.
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