KKR grants digital mandate to Gozoop, video mandate to What Works

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Kolkata Knight Riders (KKR) have granted digital mandate to Gozoop and video content mandate to What Works. Both companies have retained their respective mandates in 2019.

Gozoop has retained the digital mandate for KKR for the fourth consecutive year. As part of the mandate, Gozoop will take charge of digital and content creation duties for the brand. Gozoop will also be working with KKR on a range of video offerings extending throughout the season.

As part of the mandate, Gozoop will take charge of digital and content creation duties for the brand. Gozoop will also be working with KKR on a range of video offerings extending throughout the season.

The company has also successfully executed notable campaigns for the brand in the past such as “Ami KKR” which were not limited only to social media but also to key offline platforms as well.

Gozoop will be competitively working to ensure KKR spearheads through the clutter of IPL communications during the season and also support the brand to communicate with their fans and audiences effectively through campaigns, activations and also real-time fan engagement during live matches.

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Speaking on the partnership, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop, said, “The KKR-GOZOOP partnership goes a long way back and we are proud to have contributed towards building an iconic brand which is also the most followed sports team in the country. From coining ‘Ami KKR’ to leveraging the digital for ‘KKR Hai Taiyaar’ this year, we are privileged to be partners once again in this journey of building brand KKR.”

Commenting on the association, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, said, “Gozoop has been our digital partner for four years now and have been instrumental in executing remarkable digital campaigns for KKR over the years. KKR has been the reigning team on digital platforms, which is a reflection of the support of our fans and also the dedication and creative executions of the team. We are looking forward to partnering with Gozoop for another winning year.”

What Works has been retained after their successful stint with KKR last year and is tasked with creating engagement and affinity for the very loved cricket team on the digital medium with content assets created for different platforms.

“Content is a major driver in our overall marketing strategy and What Works plays an instrumental role in producing world-class content around the team. Last year KKR garnered more than 100 million views on social media platforms, which was the highest for any IPL team and we hope to cross new benchmarks this year as well,” said KKR CEO Venky Mysore.

What Works Founder Imran Shamsi said “We are super excited to be working with KKR for the 2nd time in a row. We, at What Works, are ardent fans of KKR and feel fortunate to bag this account. The brand of KKR enjoys such affinity in the digital media space that it gives us tremendous scope to innovate, build further affinity and take the engagement with the fan base to the next level. The team at KKR believes in the power of the digital medium which is in perfect sync with our philosophy of creating out of the box content to deliver impact.”

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