Integrated marketing agency Gozoop has retained the digital mandate for IPL franchise Kolkata Knight Riders for the third year in a row.
As part of the mandate, the agency will be responsible for the digital & content creation duties for the brand.
Gozoop, during the IPL 2018, will be working with KKR to ensure that the brand breaks through the clutter of IPL communications and engages their audience with some unique social media activations, campaigns, and real-time fan engagement during matches.
Gozoop will also be working with KKR on a range of video offerings starting with the pre-season camp and extending throughout the season. Since there was an exceptional response to KKR’s Merchandise items last season, the team has also launched their own E-Commerce store, becoming one of the few Sports Teams in India to do so.
Gozoop CEO, co-founder Ahmed Aftab Naqvi said, “With over 10 years of experience helping top sports brands reach, engage and delight millions of fans across the world — Gozoop has the best in class digital & creative capabilities to make it happen. After the roaring success of ‘Ami KKR’ which we helped conceptualize and execute in the previous season, we are once again looking forward to delivering the best for Kolkata Knight Riders.”
Knight Riders Sports marketing head Simran Gaglani said, “KKR has been the leading team on the digital platform for five years in a row now. This is not only testimony to our fans but also a reflection of the hard work and innovation put in by the team. Gozoop has been our digital arm for three years now and their contribution to our success story has been tremendous.
Gozoop has been working with KKR for the last three years across different areas and fruits of the association are clearly visible as KKR is the most followed Sports Team in the country today with over 20 Million fans across all social media platforms combined. Before partnering with Kolkata Knight Riders, Gozoop was the digital agency on record for Mumbai Indians.
In the past, Gozoop has been responsible for crafting and executing IPL campaigns for Kolkata Knight Riders such as #AmiKKR and Dus ki Dahaad not just on social media, but key offline touch points as well.