KKR is winning. KKR has charisma and star power. KKR captain Gautam Gambhir’s generous gesture stays in news. Put together, the Shah Rukh Khan-owned Indian Premier League franchisee remains the most followed and most trolled Indian Premier League team on social media. Among brands, it is Vodafone’s #MakeMostOfNow campaign, followed closely by Jio’s #JioDhanDhanaDhan.
Brand Equity has presented the interesting data for IPL weeks three and four from Group M’s Maxus MESH. The buzz received for this season of IPL (so far) has been 2.2times higher than IPL 2016.
Vodafone India’s #MakeMostOfNow, Jio’s #JioDhanDhanaDhan, Vivo’s #VivoIPL, Amazon’s #ChonkpurCheetahs and Gionee’s #Selfiestan, are the five most watched ad campaigns on digital, thus far. The ranking is based on video views on Facebook and YouTube.
As far as teams are concerned, KKR continues to dominate the leaderboard with its splendid performance. Surprisingly, RCB despite losing 6 out of 9 matches still enjoys chatter amongst the audience. The RPS v/s SRH and MI v/s DD matches played on 22 April, created maximum chatter so far.
Gautam Gambhir continues to lead the social player leadership board. Suresh Raina has climbed four spots in terms of popularity. Yuvraj Singh has slipped from the fourth spot to the seventh spot. Chris Gayle has made an entry to this list after becoming the only batsmen to score 10K IPL runs.
This week MI’s #CricketMeriJaan emerged as the most recalled team hashtag. #AmiKKR is the new entry on this list.
The news about Gautam Gambhir’s gesture to support the education of Sukhma Maoist attack martyr’s children became the most popular news piece. RCB continued to be in news for its poor performance this season. RCB is the only team that got all out for 49 runs and ended up creating ‘lowest ever IPL score’.