KL Rahul-owned GullyLiveFest has collaborated with Indian cricket team’s global supporter group Bharat Army for the ICC World Cup 2019. The brand has also launched a limited edition merchandise for the World Cup.
The GullyLiveFest limited edition World Cup offerings include GULLYBOMBER jacket as well as a limited-edition Gully X Bharat Army Tee.
GullyLiveFast is co-owned by KL Rahul, Zeko Online Private Ltd, and Cornerstone Sport. The brand is bringing fashionable designs in sports merchandise to all the Bharat Army members and Indian cricket fans-those traveling to watch the games in the UK and those watching from their home cities will be able to show their love and support for the country in this stylish collection.
The GULLYBOMBER jacket features bold stripes on the shoulders as well as a championship badge with the years that India won the World Cup. India is written in a yellow font across the chest and Gully’s signature beast is on the back of the jacket. The jacket can be paired with sneakers for a stylish look that can be worn anywhere.
GullyLiveFast follows the global trends of the NBA and NFL, making sports merchandise fashionable by combining it with streetwear.
“I take personal pride in designing this special India Cricket collection for the Bharat Army because it has a great sense of patriotism and it feels wonderful to support the national team. We hope to see fans in large numbers wearing the collection and cheering for India this year,” says Arjavi Shah Marwaha, CEO, GullyLiveFast and Chief Designer. “Indian fans are always looking for a way to express their support for Team India. In an effort to help them achieve this, collaborating with Bharat Army was a no brainer for us. We have designed stylish India Jackets and Tees for the fans. Inspite of making 3 times our usual quantity just for this drop, the GULLYBOMBERS sold out in a couple days.”
“Considering the occasion and as an exception to our policy, we are planning on putting just a few more on sale soon. I hope the few who get their hands on the jackets wear them proudly in support of Team India while we bring home the cup!” said, Jogesh Lulla, COO, Cornerstone Sport.
Rakesh Patel, CEO and Founder of Bharat Army said, “We are very excited to collaborate with Gully, as they are one the most edgy and stylish Indian brands and they up Bharat army’s fashion quotient.”
This Gully X Bharat Army Collection is available exclusively on www.gullylivefast.com.
The jackets retail for ₹2,499 and international shipping is available. The Gully X Bharat Army Tee retails for ₹999.
GullyLiveFest has earlier also had tied up with Kolkata Knight Riders and Delhi Capitals during the Indian Premier League 2019.