Virat Kohli, besides guiding India to the thrilling win at M Chinnaswamy Stadium, was out on the road in Bengaluru, literally. The Indian skipper was at MG Road to promote travel gear brand American Tourister. The brand has launched a new campaign with Kohli. The company has shared pictures of Kohli’s campaign at Bengaluru’s MG Road.
The new campaign captures the energy and passion of the Indian youth who are bubbling with immense self-belief and palpable confidence. Bags packed, they are always ready for everything.
Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, said, “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli.”
The campaign captures India’s exuberance and attitude of being ready at all times for anything. We see this same attitude reflected when it comes to travel. Indians are ready to travel more, explore more and experience everything life has to offer in all its glory. Our brand and products are loved by these very travellers around the world, who are young at heart and who are ready to take on any journey no matter what the purpose. Virat is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges.”
Kohli said, “I am excited to be associated with American Tourister, India’s largest luggage brand. I think today, great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”
The luggage brand had appointed Kohli as its brand ambassador in December last year.