Cricketer extraordinaire, entrepreneur and sports icon Virat will encourage Indian eSports enthusiasts to join India’s fastest growing mobile gaming platform – Mobile Premier League (MPL)
The league has signed country’s biggest marketing icon as a brand ambassador.
Mobile Premier League, India’s fastest growing Mobile eSports platform, has announced Indian national cricket team skipper Virat Kohli as a brand ambassador. Virat will participate in a series of multi-channel marketing and promotional activities for the brand.
“eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL, that is making mobile eSports so accessible to Indians across the country” said Virat Kohli, Captain, India Cricket Team.
said “Virat is an inspiration to many Indians – young and old. With his focus and dedication towards developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country,” says Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League.
The deal is reportedly valued at ₹12 crore.
ESports has been gaining momentum in the Indian market with the proliferation of mobile phones and affordable data plans. According to a Forbes report, the Indian mobile gaming industry is estimated to grow to over $1.1 billion and 600 million users by 2020. Localized content, easy and affordable access and enablement of mobile payments have contributed to the rise of the sector.