Virat Kohli has launched his own brand One8 with Puma. The One8 sports and fitness wear from the collection will now be available for sale at Puma stores across the country and on e-shop in.puma.com.
The German Sports and lifestyle brand Puma is providing design, product, retail and communication channels for the Indian cricket team captain-owned clothing line – athleisure apparel, performance apparel. One8 also has plans to introduce the footwear and accessories range soon.
“Sport holds a very important place in my life. It has helped me become who I am today. The fact that we generally view sports as a hindrance to success or as a distraction as we grow older, needs to change. I urge everyone to make time to pursue a more physically active lifestyle by making time to play. It’s fun, relieves stress and helps us stay healthy,” said Kohli.
“The One8 range is very close to my heart. It is my way of calling out to Indians to Come Out and Play because feeling fit and looking active is a simple step one towards leading a more active lifestyle. The collection is very versatile and is a mix of fashion and functionality. I have been deeply invested in the design and ideation behind the products, with Puma designers even browsing through my wardrobe for inspiration! Partnering with Puma to create One8 is also great because the brand is such a fit with my personality and will ensure that ‘brand One8’ is constantly evolving,” added Kohli, who is also a Puma brand ambassador.
Kohli has struck a record INR 110 crore, eight-year deal with Puma, making the cricketer with the highest brand value the first Indian athlete to ink an INR 100-crore endorsement deal with a single brand.
“We are excited to collaborate with him (Virat Kohli) to launch his new brand and drive this movement with him. Through this collaboration, Puma will continue to create opportunities to inspire Indians to adopt fitness and sports in everyday life,” said Abhishek Ganguly, managing director of Puma India.
One8 will also be available on Myntra in the next few weeks.