Kohli is scoring really fast on his customised brand pitch. Close on heels of his latest announcements of the One8 no gas men’s body spray and urging millennials to join Wrogn tribe, Kohli has not reached out the kid segment in association with Puma.
Encouraging children to lead an active lifestyle, the collection has been developed keeping in mind the needs of the younger generation. Designed by Kohli himself, the collection includes a range of sneakers, tees, shorts, active pants and accessories like backpack and beanie. It demonstrates his bold and dynamic personality with colours and silhouettes reflective of his personal style.
On the launch of the collection, Kohli said, “Sport holds a very important place in my life. It has helped me become who I am today. I urge every parent to encourage their children to play more and remain physically fit. It’s fun, relieves stress and helps them stay healthy. The launch of the kid’s collection is my way of calling out to our future generations because feeling fit and looking active is a simple step towards leading a more active lifestyle.”
“Virat is a great inspiration and role model for children. Ever since we launched the Puma one8 collection, we had many kids come to our stores eager to buy merchandise designed by him. We are thrilled to extend our range to all his young fans,” said Abhishek Ganguly, Managing Director, Puma India. “Kids is a key category for Puma. With this launch, we look to further build this segment and enhance the collection for our younger consumers,” he added.